Platform-Neutral & Culturally relevant & Creatively Brave.

Platform-Neutral & Culturally relevant & Creatively Brave.

Platform-Neutral & Culturally relevant & Creatively Brave.

Platform-Neutral & Culturally relevant & Creatively Brave.

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A creative brand experience agency using behavioural insight to shape ideas that move people.

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A creative agency building magnificent brands from the earned up.

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An innovation lab helping brands unlock the possibilities of next generation immersive brand experiences.

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Our People Our People Our People Our People

Anton Jerges

Founder & CEO, We Are Collider

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Serge Vaezi

Co-Founder & Creative Director, Seven Communications

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Charlotte Bunyan

Founder, Arq

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Mark Baron

Executive Producer, We Are Collider

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Caroline Wray

Managing Director, Seven Communications

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Tracy Sorgiovanni

Managing Director, We Are Collider

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Robyn Dennington

Finance Director, We Are Collider

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News & Insights News & Insights News & Insights News & Insights

News & Insights News & Insights News & Insights News & Insights

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General GIVE YOUR BRAND THE GREEN LIGHT: 5 KILLER TIPS FROM THE ‘SQUID GAME 2’ ACTIVATION CAMPAIGN

When Netflix unveiled its sprawling experiential marketing tie-ins for Squid Game 2, it didn’t just turn heads, it brought traffic to a screeching halt. In this blog, we also hear from Fieldwork, the experts behind the Nordic activations and also part of the 27Names network, on how they brought the experience to life. Last year, […]

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General BRAND ACTIVATIONS: WHAT WE LEARNED IN 2024 AND PREDICTIONS FOR TRENDS IN 2025

Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a cliche to say that experiential marketing […]

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General The Year That Was & The Year That Wasn’t: Revisiting Our 2024 Trend Predictions

As we move through the final stretch of 2024, it feels like the perfect time to reflect on some of the year’s biggest experiential marketing trends. So long general election. Farewell Olympics. Adieu Ticketmaster’s queue-to-get-into-the-queue for Oasis tickets.  Back at the start of 2024, we identified several trends we believed would shape the experiential marketing […]

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General DEFYING GRAVITY & DEFINING GREATNESS: 5 EXPERIENTIAL MARKETING LESSONS FROM THE ‘WICKED’ LAUNCH CAMPAIGN

When the world of Oz descended into our lives courtesy of the new Wicked movie, it didn’t come with a film alone, it conjured up a whole cultural phenomenon. Starring Ariana Grande and Cynthia Erivo, Wicked set a new benchmark for tie-ins and experiential marketing. From green-hued Starbucks drinks to whimsical IRL projections, the Empire […]

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General Xmas 2024 Brand Activations: Capturing Hearts, Minds & Wallets at the Busiest Time of the Year

So, it is the most wonderful time of year. Santa’s grotto is firing up its furnace, Mariah is rousing herself from her year-long slumber, and all across the land little boys and girls are rubbing their woollen-mitted hands together in anticipation of all the presents to come. But behind the scenes, retailers are rubbing their […]

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General Storytelling, Strategy and Staying Ahead of the Game: A sit-down with Ed Low, the newly appointed CMO of We Are Group

We recently had the opportunity to speak with Ed Low who recently joined as Chief Marketing Officer for We Are Group. We wanted to hear more about his vision, his career journey, and how he plans to bring his own unique experiences to elevate the Group’s marketing strategy. So Ed, tell us a bit about […]

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Insight Decoding the next experiential frontier

Game-changing technologies are taking experiential activations to the next level; making them more immersive, personalised and extraordinary. We dived into the science and psychology that underpins how to do this well, and the pitfalls to avoid.

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Insight AI Love You

Welcome to the future of hyper-personalised marketing fuelled by creator and AI teamwork.

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Insight Maybe its Maybelline, Maybe its Mixed Reality

Time to up your beauty game and take inspiration from Maybelline's innovative approach.

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Insight Raise a glass to the future of wine collecting

Forget dusty cellars; fine-wine collectors can now immerse themselves in Crurated's first-of-its kind metaverse

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